Optimize the Lifetime Value of Every Freemium App User via Complete App Marketing Automation and Monetization Platform
- Posted by Timur Taepov
- On March 9, 2015
- app marketing automation, app[ ]monetization, freemium, tapjoy
The new platform, announced in time for the Game Developers Conference in San Francisco, is designed to figure out and optimize the lifetime value of every freemium app user. It combines predictive analytics, marketing automation tools, in-app purchase promotions, and Tapjoy’s traditional rewarded ads in a single tool that drives both revenue and engagement for developers, said Steve Wadsworth, chief executive of Tapjoy, in an interview with GamesBeat.
Watch the video below:
ABOUT: Video by Official Tapjoy Youtube Channel