- Posted by Timur Taepov
- On April 3, 2015
- app ratings, app reviews, case study, circa news, success story
Welcome to the new episode of the App Marketing – Growth Hacking Podcast! Today I’m going to present you the real case of mobile app Circa News. The case was published on Matt Galligan’s blog at Medium platform. Together we’ll try to understand what let Circa News to get 90% 5-star ratings. This growth hack will also increase the conversion of the incoming traffic to the app landing page in the app store. Hope, you ready to start! Let’s go!
There are three main factors of getting the high ratings. First − app review shouldn’t interrupt the process of getting information. Second − you should choose the right time for asking the review. And the last one − you shouldn’t ask for the review in a begging manner, make it unobtrusive. Let’s be more specific about all these points.
The vast majority of the app rating asks often looks like the image on the left − a pop up that interrupts user’s experience. Even Circa used this method up until their most recent version and it was shown to all users. Later they decided to present the asking of review after user’s opening the app at least 10 times, over the course of 3 distinct days. It was a kind of self-selecting into a smaller group, but this group was more likely to give a positive ratings.
A nice method not to interrupt user is integrated rating. For Circa the integrated rating was placed in the middle of the news stories list. That way, someone was able to scroll right past it without interacting with it, as opposed to a pop up which requires interaction.
It’s important to choose a placement that is appropriate for particular app. The integrated rating allows avoiding annoyance factor while increasing interaction.
It’s a great deal to ask a question in a right way. It worths to ask a question, but not beg it. In Circa they decided to ask users a simple question if they do enjoy Circa News or not. By adding a question into the equation let them actually get valuable feedback from users that aren’t enjoying the app. Tapping “not really” presented their readers with a different question, specifically requesting their feedback. “Yes” separately lead them to an ask for a rating.
It goes without saying that the methods above alone will not get the app to 5-stars ratings. In the first instance the quality of the app actually matters. If it’s poor, ratings gonna be low.
So that’s it with this episode. I hope you liked it. Tell me what’s your opinion about that case study? Was it useful for you? Please, leave your comments below the episode’s notes!
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