POD 017: Mr Jump $20k Daily Earnings and Online Video as a Substantial Part of Mobile App Marketing Strategy
- Posted by Timur Taepov
- On April 24, 2015
- 1Button, Mr Jump, video ads
Hello! Hello, App Nation!
Welcome to another episode of the App Marketing – Growth Hacking Podcast. Today I would like to cover two noteworthy topics: the importance of video content for mobile app marketing and Mr Jump mobile game success.
Please, pay more attention and let`s start!
Ok, let’s start with video content. Search Engine Journal made a short overview of Google’s recent research. Google claims that online video is a must-have component for mobile marketing strategy. It states: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.”
The proof for that is a research conducted by Google, the results indicate that 50% of global viewership on YouTube comes from mobile devices. Apparently, attention spans are also better on mobile. This is particularly true of the millennial audience who are reportedly 2X more likely to be focused while watching a video on their mobile device compared to something on TV.
Also there is an interesting fact that smartphones’ ads makes people feel more personally connected to it, that leads to higher sharing rate comparing with desktop viewers.
Source: Google/Ipsos, Brand Building on Mobile Survey (U.S.), February 2015.
Despite mobile ads performance it is important to emphasize that end users want to have an option to skip ads, otherwise it will irritate them.
Video content is the first thing that people investigate when searching for something new or for how to tutorials.
Overall, compared to desktop viewers, mobile viewers are more likely to:
• Visit a store or website;
• Make a purchase;
• Discuss the company;
• Change their opinion about a company;
• Share the content.
(for more information check out the full report made by Google)
Another topic I’d like to share is about Mr Jump mobile game that generated over $20k a day after integrating Chartboost interstitial ads. When the game was featured in the App Store, the massive reach of Chartboost’s games-only platform scaled with Mr Jump’s enormous growth with ease . This story was published on Chartboost blog.
Mr Jump is made by 1Button company. 1Button is an indie developer studio based in France consisting of three people. The studio specializes in making simple yet elegant mobile games and apps for iOS that feature a flat and minimalist design.
For sure 1Button studio’s success is a dream for the vast majority of indie developers. Mr Jump was featured in the Apple App Store in over 100 countries, including the U.S., Germany, China and more. This game provided a great game experience, but its developers looked to generate revenue without disrupting the game experience. There were certain requirements from 1Button side to monetization platform, they are: end-to-end transparency over how frequently ads appear in the game and the ability to tweak campaign targeting itself from a self-service dashboard to maximize campaign ROI.
Their choice was Chartboost’s games-only platform. Through Chartboost’s self-service dashboard, 1Button created tiered campaigns by region and applied different advertiser filtering strategies to maximize returns in each region. The combination of relevant ads, high revenues, and the self-service nature and scalability of the Chartboost platform led Mr Jump to $20k daily revenue!
So that`s it with this episode. I hope you liked it.
Also let me know what you think about my podcast! Welcome to my iTunes page by this short link justforward.co/review. You can leave your feedback there. I really appreciate it. Thank you very much. See you!
Photo by Chartboost