- Posted by Timur Taepov
- On March 17, 2015
- Acquisition, Activation, KISSmetrics, KISSwebinar, Optimizely, Retention
This is another great presentation from KISSmetrics and Optimizely, gurus of analytics and optimization. Sean Oliver and Thue L Madsen analyze in detail: user acquisition, activation, and retention for mobile apps. They go through all the steps of each stage and, as usual, rely on A/B testing and data.
Mentions: @ThueLMadsen @SeanOliver @Optimizely @KISSmetrics